“In order to make a difference, you have to be the difference.” ~ Diane Buckner
At BlueTick Communications we work with local businesses on an as-needed basis. You will never be charged a monthly retainer fee. We stay within your budget while helping you build your brand and reputation.
Develop your professional identity that sets you apart from others in your industry.
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson, Founder at Virgin Group
Promote a loyal customer base by creating positive and lasting impressions with your clients.
“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams, retired NBA player
Word of mouth advertising can be more beneficial than spending hundreds or even thousands of dollars in traditional advertising.
“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB
Knowing the right story to pitch to the media makes your company’s news, newsworthy. Let us help develop and share your information to print, broadcast, and social media outlets.
A media advisory is a one-page announcement informing the details of an upcoming event such as a news conference, grand opening or fundraiser where free press is beneficial to your business. It’s an invitation to attend a function that may or may not be open to the public.
A comprehensive communications plan is an integral component to your company’s success. Defining objectives, setting goals, and implementing the plan will maximize your public relations tactics.
BlueTick Communications will work side-by-side with you to create a personalized plan for your business. We will determine your target audience, acknowledge key messages, plan your tasks and timelines, and evaluate your communications plan.
A flyer is a form of advertisement designed for wide distribution and is posted or shared in a public place, handed out to individuals, or sent through the mail.
The purpose of your flyer is to get your prospective customers to take a desired, specific action and deliver the precise message to your targeted audience.
Elements to include when developing a flyer:
– A bold catchy headline
– Clear and concise message
– Use of infographics
– Call to action
– Contact information
Newsletters help build customer relations through steady communication. Articles that include current and relevant information, as well as provide in-depth business tips, demonstrate how your company can help clients improve their own performance.
Newsletter content that delivers valuable information establishes your company as an industry leader. To substantiate leadership, include articles that cover important issues in your market and trade sector.
Distribute newsletters on a recurring basis such as monthly or quarterly.
A biography may be the most important introduction you have with a prospective client or employer. It is a comprehensive overview of who you are as a professional.
Your bio provides a synopsis of who you are and presents yourself in the best possible light without coming across as off putting.
A well-crafted bio showcases key skills, traits and qualifications in areas such as education, work history, notable credentials or achievements. It is a testimony of how you relate to your industry and community involvement.
It is acceptable to include personal information such as a hobby or fun fact that also defines you as a person.
Editing / Proofreading
First impressions count. When a potential customer visits your website or reads your company brochure, be certain your site or document is clean and your message is clear. It is important the information is relayed in the proper context and free of grammatical and spelling errors.
Editing and proofreading are sometimes used interchangeably. However, editing is a detailed review of your document to ensure its readability. It allows you to make revisions to the language and flow of content, improve accuracy and verify grammar and spelling.
While proofreading verifies spelling and grammar, the focus is concentrated more on slight errors in spelling, grammar, syntax, punctuation and formatting.
Smaller companies may not have the staffing as that of larger corporations to complete day-to-day business activities in a timely fashion.
At BlueTick Communications, we can streamline your time and help your company run more smoothly by utilizing our Administrative services.
Services provided include:
- Draft Form Letters
- Document Scanning
- Perform Research
- Prepare Presentations (with guidance)
From Our Founder
A Personal Touch
As a small company we will work on an as-needed basis, directly with our clients, providing professional and personalized service through the entire communications process.